Marketing Analytics & Research

Bulldoze the noise. Mine the signal.

Visual data stories and 238 public, parsed datasets — surveys, IMF & World Bank macro, democracy and wellbeing — every number sourced, every metric explained.

News & data stories

What the data is saying

Visual stories built on public data.

World Happiness Report

The world’s happiest countries

Who tops the ranking, how happiness tracks income, and what actually drives it.

The whole world at a glance — every country scored across 8 open datasets, happiness among them. Spin the globe or switch to the flat map, then click a country for its key indicators.

Read the story · happiest countries 2025 →
🎯 Country Quiz — one mystery country, five real statistics. Most people lose to a chimp. Will you? New game 🎲 Try other charts →

🌍 Ready?

10 rounds · 4 options each · up to 5 clues per round.
Answer on clue 1 → 5 pts … on clue 5 (the flag) → 1 pt. Miss → 0.

New · latest 28 September

52 datasets added this month

Newest first, each with its source and year.

Asked for a Bribe by the Police (AmericasBarometer)New

Share who say a police officer asked them for a bribe in the past twelve months. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Broadband Internet at Home (AmericasBarometer)New

Share with a broadband internet service at home; internet only by phone does not count. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Democracy Is the Best Form of Government (AmericasBarometer)New

Share who agree that democracy may have problems but is better than any other form of government. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Feel Unsafe in the Neighbourhood (AmericasBarometer)New

Share who feel somewhat or very unsafe in their neighbourhood from the threat of assault or robbery. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Households Receiving Remittances (AmericasBarometer)New

Share who say they or someone in their household receives remittances — money sent from abroad. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Most Politicians Are Corrupt (AmericasBarometer)New

Share who think more than half, or all, of the country's politicians are involved in corruption. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

People in the Neighbourhood Are Trustworthy (AmericasBarometer)New

Share who say people in their community are very or somewhat trustworthy. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Satisfaction with Democracy (AmericasBarometer)New

Share very satisfied or satisfied with the way democracy works in their country. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Trust in Congress (AmericasBarometer)New

Share who trust the national legislature. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Trust in Elections (AmericasBarometer)New

Share who trust elections in their country. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

Trust in the Police (AmericasBarometer)New

Share who trust the national police. AmericasBarometer, 2004–2026.

AmericasBarometer (LAPOP Lab)

China’s Influence Seen as Positive (Afrobarometer)New

Share who say China’s economic and political influence on their country is somewhat or very positive. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Corruption Seen as Rising (Afrobarometer)New

Share who say the level of corruption in the country increased somewhat or a lot over the past year. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Country Going in the Right Direction (Afrobarometer)New

Share who say the country is going in the right direction. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Economy Seen as Good (Afrobarometer)New

Share who describe the country’s present economic condition as fairly or very good. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Felt Unsafe in the Neighbourhood (Afrobarometer)New

Share who felt unsafe walking in their neighbourhood at least once in the past year. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Freedom to Speak Your Mind (Afrobarometer)New

Share who feel somewhat or completely free to say what they think. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Get News from the Internet (Afrobarometer)New

Share who get news from the internet at least a few times a week. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

ICCS Civic Knowledge, Grade 8New

Average civic knowledge and understanding score of eighth-grade students — how democracy, institutions and citizenship work. ICCS 2022 (IEA).

ICCS 2022 (IEA)

ICILS Computational Thinking, Grade 8New

Average score of eighth-grade students in framing problems and designing solutions a computer can run; not every country took this option. ICILS 2023 (IEA).

ICILS 2023 (IEA)

ICILS Computer and Information Literacy, Grade 8New

Average score of eighth-grade students in using computers to find, judge and create information. ICILS 2023 (IEA).

ICILS 2023 (IEA)

Left–Right Self-placementNew

Where voters place themselves on a 0–10 scale from left to right, averaged. CSES, latest election study per country since 2011.

CSES — Comparative Study of Electoral Systems

PIRLS Reading, Grade 4New

Average reading comprehension score of fourth-grade students; some countries tested at the start of grade 5 after pandemic delays, as IEA annotates. PIRLS 2021 (IEA).

PIRLS 2021 (IEA)

Satisfaction with DemocracyNew

Share of voters very or fairly satisfied with the way democracy works in their country, asked after a national election. CSES, latest election study per country since 2011.

CSES — Comparative Study of Electoral Systems

Satisfaction with Democracy (Afrobarometer)New

Share fairly or very satisfied with the way democracy works; those who say their country is not a democracy count as not satisfied. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

TIMSS Mathematics, Grade 4New

Average mathematics score of fourth-grade students. TIMSS 2023 (IEA).

TIMSS 2023 (IEA)

TIMSS Mathematics, Grade 8New

Average mathematics score of eighth-grade students. TIMSS 2023 (IEA).

TIMSS 2023 (IEA)

TIMSS Science, Grade 4New

Average science score of fourth-grade students. TIMSS 2023 (IEA).

TIMSS 2023 (IEA)

TIMSS Science, Grade 8New

Average science score of eighth-grade students. TIMSS 2023 (IEA).

TIMSS 2023 (IEA)

Trust in Fellow Citizens (Afrobarometer)New

Share who trust other citizens of their country “somewhat” or “a lot”. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Trust in the Courts (Afrobarometer)New

Share who trust the courts of law “somewhat” or “a lot”. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Trust in the Police (Afrobarometer)New

Share who trust the police “somewhat” or “a lot”. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

US Influence Seen as Positive (Afrobarometer)New

Share who say the United States’ economic and political influence on their country is somewhat or very positive. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Voting Makes a DifferenceNew

Share of voters who say who people vote for can make a real difference. CSES, latest election study per country since 2011.

CSES — Comparative Study of Electoral Systems

Went Without a Cash Income (Afrobarometer)New

Share who went without a cash income at least once in the past year. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Went Without Enough Food (Afrobarometer)New

Share who went without enough food to eat at least once in the past year — part of Afrobarometer’s lived-poverty measure. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Went Without Medical Care (Afrobarometer)New

Share who went without medicine or medical treatment at least once in the past year. Afrobarometer Round 9, 2023.

Afrobarometer (Round 9)

Who Is in Power Makes a DifferenceNew

Share of voters who say it makes a real difference who is in power. CSES, latest election study per country since 2011.

CSES — Comparative Study of Electoral Systems

Adult MortalityNew

Probability that a 15-year-old dies before reaching 60, per 1,000 population, both sexes. WHO estimate, modelled where death registration is incomplete.

WHO Global Health Observatory

Deaths from CancerNew

Share of all deaths in 2021 attributed to malignant neoplasms, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Cardiovascular DiseaseNew

Share of all deaths in 2021 attributed to cardiovascular diseases, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Communicable DiseasesNew

Share of all deaths in 2021 attributed to communicable, maternal, perinatal and nutritional conditions, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from DiabetesNew

Share of all deaths in 2021 attributed to diabetes mellitus, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from InjuriesNew

Share of all deaths in 2021 attributed to injuries, unintentional and intentional, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Interpersonal ViolenceNew

Share of all deaths in 2021 attributed to interpersonal violence, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Neurological ConditionsNew

Share of all deaths in 2021 attributed to neurological conditions, dementia included, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Noncommunicable DiseasesNew

Share of all deaths in 2021 attributed to noncommunicable diseases, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Respiratory DiseaseNew

Share of all deaths in 2021 attributed to chronic respiratory diseases, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Deaths from Self-harmNew

Share of all deaths in 2021 attributed to self-harm, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

NCD Mortality RateNew

Age-standardised death rate from noncommunicable diseases per 100,000 population, both sexes. WHO estimate, modelled where death registration is incomplete.

WHO Global Health Observatory

Other Pandemic-related DeathsNew

Share of all deaths in 2021 attributed to other COVID-19 pandemic-related outcomes, beyond COVID-19 itself, both sexes, all ages. WHO Global Health Estimates — modelled where death registration is incomplete; each country carries WHO's data grade.

WHO Global Health Estimates 2021

Premature NCD MortalityNew

Probability of dying between ages 30 and 70 from cardiovascular disease, cancer, diabetes or chronic respiratory disease, both sexes. SDG 3.4.1. WHO estimate, modelled where death registration is incomplete.

WHO Global Health Observatory